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020 -INTERNATIONAL STANDARD BOOK NUMBER
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040 -CATALOGING SOURCE
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a
Original cataloging agency
NEU GrandLibrary
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050 -LIBRARY OF CONGRESS CALL NUMBER
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a
Classification number
HF5823
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b
Item number
.B37 1975
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100 -MAIN ENTRY--PERSONAL NAME
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a
Personal name
Behrens, Karl Christian.
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245 -TITLE STATEMENT
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a
Title
Handbuch der Werbung :
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h
Medium
BOOK
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b
Remainder of title
mit programmierten Fragen und praktischen Beispielen von Werbefeldzügen /
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c
Statement of responsibility, etc
herausgegeben von K. Chr. Behrens unter Mitwirkung führender Fachleute.
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260 -PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
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a
Place of publication, distribution, etc
Wiesbaden :
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b
Name of publisher, distributor, etc
Verlag Dr. Th. Gabler,
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c
Date of publication, distribution, etc
1975.
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300 -PHYSICAL DESCRIPTION
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a
Extent
1136 p. :
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b
Other physical details
ill. (some col.) ;
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c
Dimensions
24 cm.
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504 -BIBLIOGRAPHY, ETC. NOTE
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a
Bibliography, etc
Includes bibliographies.
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650 -SUBJECT ADDED ENTRY--TOPICAL TERM
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a
Topical term or geographic name as entry element
Advertising
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